The Perfect MLS Listing Formula: 7 Tips You Can't Ignore!
Veteran broker Keith Robert Gordon of Altru Realty shares 7 crucial tips based on his 40 years of experience to ensure a perfect MLS listing and a successful home sale. Learn about picking the right agent, setting the optimal price (and why buyers are "perfect"!), timing your sale, understanding listing agreements, the pros and cons of pre-inspections and appraisals, and whether staging truly matters. Get ready to sell your home efficiently and effectively with these expert insights!
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The 2019 Reality Check: Why Your Home Should Be Worth Less Today
The "free money" era of 3% interest rates is over, and Florida’s real estate market is facing a reckoning. In this post, broker Keith Robert Gordon explains why the 65% value spike of 2022 is colliding with a 130% increase in ownership costs. If you’re a seller wondering why the buyers have disappeared, it’s time to stop looking at 2022 prices and start looking at the 2026 reality of taxes, insurance, and interest rates.
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The Waterfront Dilemma: Raise Your Home or Sell the Land?
Explore the difficult "stay or go" ultimatum facing Tampa Bay waterfront homeowners following the destruction of Hurricane Helene. As property values face a "Helene Discount" of $300,000 to $500,000 due to flood damage, owners must decide if spending roughly half a million dollars to elevate their homes is a sound investment. The analysis suggests that while owners of standard lots may only break even, the move protects their lifestyle and insurance rates. Conversely, owners of premium, open-wat
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